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Diversity: It's not just about avoiding discrimination
Tim Holden outlines a few ideas to ensure you benefit from a diverse workforce, thereby strengthening your brand and helping you to become an employer of choice.
"But we operate in a sector with skills shortages."
"Agencies try their best but they don’t have people on their books who want to work here."
"Adverts just don't work any more."
These are excuses we hear a lot, often from employers offering the national minimum wage. We often use the following retort: "So give us the numbers - what is your employee split for gender, age, ethnicity and disability?"
Most employers are aware that there are not enough young, able-bodied, white men to meet all available vacancies. But few are measuring the numbers, whilst even fewer are doing anything proactive to attract under-represented groups.
The benefits of a diverse workforce
- A diverse workforce brings a variety of talents into the workplace, which can enhance the ability of a business to innovate to acquire a competitive edge.
- A diverse workforce promotes a positive image across the local community, helping to strengthen the employer brand.
- A diverse workforce is more able to attract a wide customer base, recognising potential new markets and tailoring the service to meet individual needs.
Migrant workers
Immigration is a real political hot potato, yet the debate is often ill-informed. The TUC recently found that migrant workers pay more in taxes than the value of the public services received.
"Few employers are measuring the numbers, whilst even fewer are doing anything proactive to attract under-represented groups."
Migrant workers allow the resident population to consume different and cheaper goods and services – such as Lebanese cuisine and affordable childcare. Complementary skills can make businesses more productive: Filipino nurses allow British doctors to provide more patients with better care. Adding diversity and dynamism, stimulating innovation, enterprise and productivity, on the whole, migrant workers help grow the economy and raise living standards for everyone.
Every business depends on low-skilled, often migrant workers such as temporary labourers and taxi drivers. Many low-skilled services cannot be mechanised or imported, and demand for them is rising as we get older and richer. The Institute for Employment Research forecasts that by the Olympics in 2012, a quarter of the workforce will be in low-skilled jobs and the fastest-growing sector is set to be the care of the elderly.
Many British-born workers without formal qualifications do not want to do low-skilled jobs, yet people are needed to clean toilets, collect rubbish and meet the demand for casual labour. If immigrants do not take up these jobs, Britons will want to be paid more to do them - pushing up prices and inflation, straining public and private finances and lowering overall living standards.
Increasing diversity
The simple solutions are often the most effective; in the last year we have advised three clients to add a Polish section to the 'vacancies' section of their website. Other ideas include:
The benefits of a diverse workforce are becoming clearer and organisations that do not conform are becoming increasingly more obvious.
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